An Introduction | Minimum Viable Media
Yes you! The reader. I've done the math, mapped it all out, and the destination is always the same. It ends with you. Why create a website, write a post, or do a podcast in the first place? It is all done for the audience! Don't get me wrong, this will be a mutually beneficial relationship in the long run. I'm not a saint after all. I do however expect value from any entity that I give my time to, and understand that I should expect to provide the same for any reader who finds themselves visiting this site. So, this can be our unofficial contract. You agree to give me your attention, and will I will agree to provide value (via guest insights or my own). Do we have a deal? I'm just going to assume that you are nodding "yes," and continue the blog post.
I had thought about starting this post with a great line from a movie or a song, or an amazing quote (as you get to know me, you'll find that I'm a sucker for a good quote), or even some gimmicky, psychology-based headline strategy (let's take a second to reflect and appreciate the use of parallel structure, nested parallel structure, and a solid run-on sentence in the opening line of this paragraph... my college Business Writing professor would be "proud"). Now, I could go back and clean up all of this up. Make it more succinct. Double check my adherence to the rules of proper writing and use of grammar... but this is Minimum Viable Media after all. It's piggy-backing off the principles of MVP (minimum viable product) and assuming that:
Getting to The Point
Insert James Downey's "everyone is now dumber" line from Billy Madison here. I've been asked quite a few times what Minimum Viable Media (MVM as I'll refer to frequently) is, and the answer is that I don't fully know yet. I know that it has to get launched, I know the general direction it'll go, but I don't know what it will become.
My intent is to make it a resource for those who want to learn the general principles of digital marketing, using the most effective channels. I want MVM to be both a resource and act as a community of marketers and entrepreneurs. I hope that you'll join me on figuring out what this whole thing is.
So, welcome and thank you for stopping by Minimum Viable Media!
Father, husband, driver of digital traffic. Digital advertising professional by day, aspiring storyteller and growth hacker by night. Minimum Viable Media is my sandbox, my classroom, my business card, and my escape (Oxford comma for life!).