So here I am, at the end of March, finally publishing my thoughts on Snapchat in 2016. I guess that's just how it goes sometimes. Better late than never right (Barely)?
The outreach email for this post went out on December 20, 2016, so I've had some time to see how Snap's fate unfolded with the IPO (Current: SNAP $20.38). How Facebook is relentlessly cloning features both in Instagram and Facebook itself. I'll try to keep my answers based on 2016 observations, but may want to touch a little on current conditions as well.
My Thoughts on Snapchat in 2016
1. Who are you and how have you leveraged the Snap platform in 2016?
My name Tony Griego and I founded this website, Minimum Viable Media. My goal with creating a Snapchat account in 2016 was multifaceted:
My favorite features of Snapchat are the filters and the ability to make mirco-stories.
3. Do you have any thoughts on Snapchat Spectacles and their launch campaign?
I asked this question to my guests, because I thought it was one of the best launch campaigns I've seen in the last five years or so. I watched Justin Wu wait in line and document his whole experience. The crowd, the line, the perfectly branded mobile vending machine. In those couple of weeks, I'd watch other Snappers I followed get theirs as well. It was the first time I'd been able to watch and experience people buying products in real time. To see their excitement and learning curve with the product. It was something truly unique.
During this same time (the Spectacles release), I read several articles from various marketing publications on why this was the greatest launch in history, or why it was overhyped. I was part of a LinkedIn post that had over 175 responses in 3 days on the topic. Love it or hate it, it was big. It had people talking... which made it perfect.
4. Who are two people (or accounts) that you recommend following and why?
It's hard not recommend the accounts of the guests for this series, they are all good. I'll try to drop two others though... so be sure to follow:
5. Are there any emerging threats you see coming for Snapchat?
This is where it's hard to answer now. If I would have answered this back in December of 2016, I'd be pretty optimistic about Snapchat. However, with IG Stories and FB's releases, I've seen influencers moving to IG. The reach is much better, and I think that's what ultimately counts for marketers.
Now, I don't think people who are using it for regular social media purposes will be abandoning it any time soon. It still does what it has always done. It provides fun, fleeting content delivery for friends to share.
Make sure to read the thoughts of Justin Wu, Mike McGrail, and Ashley Kruempel too!
Father, husband, driver of digital traffic. Digital advertising professional by day, aspiring storyteller and growth hacker by night. Minimum Viable Media is my sandbox, my classroom, my business card, and my escape (Oxford comma for life!).