Justin is one of the most interesting people that I follow on Snapchat. It's fun to watch growth hacking in real time, and that's exactly what he does. From covering WSJ events via invitation, to having Samsung sponsor his trip to the 2017 CES, the man is always on the move. When Justin isn't at some big event, he can be frequently be seen honing his skills at co-working spaces like The Wave House or perfecting his speaking skills at any given WeWork location. Justin and I spoke in early January on his thoughts on Snapchat's 2016.
1. Who are you and how have you leveraged the Snap platform in 2016?
I'm a growth hacker & information architect that founded a marketing agency called Growth.ly. I've utilized Snapchat as a way to build my personal brand as well as a way to simply practice creating video content. On my channel I talk about hacking entrepreneurship. As a founder you have to put on many hats from sales, bizdev to leadership. I provide a variety of topics and provide a step by step breakdown on growth. Because of Snapchat I've had the opportunity to collaborate with the Wall Street Journal, CES, and Samsung. This in turn has enabled me to speak at other conferences, panels, and events.
2.What are your favorite/ most useful features that Snapchat offers (and why)?
I love geofilters and custom stickers via stickers. Geofilters allow brands to add context to locations and events. Custom Stickers allows for greater storytelling and creativity as you can now draw or take photos to add as stickers to your content. I've had a lot of fun using it as custom filters without buying a filter.
3. Do you have any thoughts on Snapchat Spectacles and their launch campaign?
Spectacles are great device for being the first version 1.0. It allows me to snap fast and easily and the sunglasses themselves look great. The initial campaign was amazing, it got a lot of people excited, however they should have release it to more to the general public shortly after, instead of starving the supply to its users.
I know many who have lost interest beyond the month after launch and I don't think many people are talking about Spectacles anymore. It'll be interesting to see what they will do next with it. For $130 there is not much to complain about though. If you paid more via eBay then maybe it might have been overpriced.
4. Who are two people (accounts) you recommend following and why?
Hilzfuld and msuster.
5. Are there any emerging threats you see coming for Snapchat?
Instagram stories had a big moment in August where people were saying it could rival Snap. Facebook just released some new features that the media is saying could threaten Snapchat. Facebook (Messenger specifically) & Instagram are attacking it on various levels. I see that as being a threat, as they copied Stories along with launching LIVE.
6. Any final thoughts or other ideas that you may want to speak to about Snapchat
It'll be be interesting to see where Snapchat evolves. I think they should remain committed and focus on people, not businesses. Everything comes after doing that and Facebook proved it to be true.
Justin, thank you for stopping by Minimum Viable Media to share your thoughts on Snap! With the upcoming Snap IPO, I'll definitely be tuning into your snaps (and IG stories too) to see if you're covering anything there and get your thoughts.
Be sure to follow Justin! User name: hackapreneur
Make sure to read the thoughts of Mike McGrail and Ashley Kruempel too!
Father, husband, driver of digital traffic. Digital advertising professional by day, aspiring storyteller and growth hacker by night. Minimum Viable Media is my sandbox, my classroom, my business card, and my escape (Oxford comma for life!).