It's been tons of fun following Ashley on Snapchat. In just a short time, I've watched Ashley make a lot progress professionally. Every time she snaps now it seems like she's off somewhere networking or making a deal! Out of curiosity, I stopped writing this to check Snapchat and of course... today, she's on her way to Vaynermedia!
Ashley's Thoughts on Snapchat in 2016
1. Who are you and how have you leveraged the Snap platform in 2016?
My name is Ashley Kruempel and I call myself accidental entrepreneur because quite frankly I never knew I was going to start my own business nor did I ever intend to want to... You see just a little over year ago I was nobody on social media and had just started my LinkedIn account in the hopes of trying to find a full-time corporate position to put my degree to use. To make a long story short, fast-forward to today and now not only have I grown an audience on LinkedIn from 600 to over 3000 completely organically. It was at that point I realized that what I had was far more than a skill, but actually a talent and I began asking myself how far could I take it?
I've been leveraging social media since back in the days of a a while when we used to go to chat rooms and the most common phrase was a/s/l? I was selling my clothes on Facebook in Arizona when I was in college and you still needed a .edu address to sign up for an account. I heard about Snapchat from Gary Vaynerchuk and thought if I can book all these meetings here locally with a variety of C suite officials I wonder who I could get to through Snapchat... two weeks later I was snapping with Matt Mazzeo & Chris Saaca. Now, granted the conversation wasn't very productive, but nonetheless, I had an open line of communication with a celebrity status, reputation with the same person I had watched sit as a guest investor and shark on Shark Tank the night before. From that point on, I truly spent a lot of time consuming content from others that were in similar situations or that had already become successful. I was sharing their journey. I learned more about myself than I ever could've imagined and I also began to form truly valuable relationships with people from all over the world, all different walks of life, and all different stages in their career. That was amazing… I had wished that everybody knew how amazing it was to engage on social media, and if there were only a way that I could share this with everybody. And then the global snap swap was born… I had this crazy initiative to gather up 50 countries all in one day to host the most epic Snapchat takeover and a true display of community collaboration.
I specifically only used two platforms to pull this off. One was Snapchat and the other was Anchor. Surprisingly I ended up coming up with 30 countries in seven days which I was more than pleased with. I stayed up all night long and guided each social influencer through the takeover process as they each had 1520 minutes to show their perspective of where they were at the world from a personal view. What was even more amazing is how the participants went above and beyond what I had expected to truly show, not only where they were at, but something that has significant value to them or their nation. It really became a personal experience. With Victoria Taylor sharing the history of Robin Hood from a castle in the UK, too Erica Blair taking us to the beauty that is Chang Mai... Chris Covert invited us to the warmth of his backyard to jump on the trampoline... to the tropical paradise of the Scuba diving. A rare look from the streets of the Ukraine to the beauty and tranquility from a set of entrepreneurs in Costa Rica. From the perspective of an Airbnb hosting company.
The beauty was in the passion of the people, and was so clearly portrayed during this opportunity. Some people said that it was better than the Travel Channel and I truly think that's because it was from the personal view and made us feel like we were there with them. It was absolutely amazing and I felt a true connection to each and every participant and have both amazing relationships with quite a few of them since then. People who I probably may never meet but will always consider one of my dearest friends. That's the difference that I see that makes Snap chat so special. It's not about how many viewers you have or who your target market is, compared to who's watching your content. It's about connecting with people Snapchat has blown my business up from being able to do that.
Now that Snapchat has announced its plans to run an IPO later on this year, I love that it has become so relevant to the B2B community. It now sees the things that I've been saying for months and months, and is all the sudden interesting to them. This is where I see you Chaar gap in the workforce economy. And it's the use of a practical approach and social media. I mean it's sad, that around large groups when I introduced myself and I say that I work in social media, I usually get a shrug of the shoulders or a roll of the eyes like it's not important. But then, one by one, each personal connection that I make justifies my purpose, by being blown away through a two minute conversation. I owe the majority of that to Snapchat, and I also think that that is the value prop that Snapchat has against competitors like Instagram and Facebook. Sure, they might have a larger reach and they may have more analyzable metrics to satisfy everyone's ROI obsession, but the truth is in what you can do with your audience, not how big it is. I think that Instagram has a one up in some areas like retail and fashion for sure, but I don't know. I see a lot of opportunity for Snapchat in the future.
I'm sensing a one click monetization option coming soon, as well as they just rolled out the global search bar making it easier to discover people and with the VR acquisitions. As soon as the tech community catches up with what's going on in "SOCIAL Ville," they'll realize that they can launch their newly developed games through their platform in VR mixed with AI! I can't really knock Instagram stories because I don't know enough about it yet, but what I do know is that I don't know anybody who hangs out with someone they met on Instagram... so I guess we'll just have to wait and see. Either way though it really doesn't matter what platform you're on, it only matters that you're on the platform your consumers are on and that's why you should know what they all are. Whether you're going to use them or not, the worst thing you can do is brush it off and not care.
I've actually just started a speaking to her locally as I launch snapatwork.com, which is a one stop shop for all of your Snapchat for business needs on new relationship marketing techniques, here in the Twin Cities area. My company specializes in helping small business owners leverage social media, but we have specifically been doing quite a bit of work on Snapchat and now are headed into more live streaming. If you want to know more or catch up you can find us on snapatwork.com or SOCIALiMPACTBRANDING.com and of course this is why they say ask Ashley K, cause I know how to get the conversation started!
Thank You Ashely!
Ashley, thanks again for stopping by and taking the time to share what you've been working on. You'll have to come back by and fill us in on how the Vayner meeting went! Jump on Snap and follow Ashley today! User name: akruempell.
Make sure to read the thoughts of Justin Wu and Mike McGrail too!
Father, husband, driver of digital traffic. Digital advertising professional by day, aspiring storyteller and growth hacker by night. Minimum Viable Media is my sandbox, my classroom, my business card, and my escape (Oxford comma for life!).